Steve Jobs (1955-2011) was an American entrepreneur, inventor, and co-founder of Apple Inc., one of the most successful and innovative companies in the world. He was known for his vision, creativity, and his ability to revolutionize multiple industries, such as personal computing, music, smartphones, and digital animation. Jobs was also known for his unconventional approach to leadership, his attention to detail, and his emphasis on design and user experience.
Steve Jobs was a highly quotable figure, and many of his quotes have become famous for their insight, inspiration, and practical wisdom. They are a must-read for anyone who wants to learn from one of the most successful and influential entrepreneurs of our time. His quotes often offer unique perspectives on innovation, leadership, design, and the importance of following your passions and values. They can be useful for anyone who wants to pursue their own creative and entrepreneurial projects, whether in business, technology, or any other field.
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32 Steve Jobs’ Quotes on Life & Love
1. “On being fired from Apple and called back 12 years later: What a circle of life. You know? Life is just always mysterious and surprising, and you never know what’s around the next corner.” -Steve Jobs
2. “We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So, it better be damn good. It better be worth it.” -Steve Jobs
3. “Let’s go invent tomorrow rather than worrying about what happened yesterday.” –Steve Jobs
4. “Stay hungry, stay foolish.” -Steve Jobs
5. “Don’t let the noise of others opinions drown out your own inner voice.” -Steve Jobs
6. “Everything around you that you call life was made up by people that were no smarter than you.” -Steve Jobs
7. “Those people that are crazy enough to think that they can change the world are the ones that actually do.” -Steve Jobs
8. “Life is just always mysterious and surprising, and you never know what’s around the next corner.” -Steve Jobs
9. “For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” -Steve Jobs
10. “The only thing you have in your life is time. If you invest that time in yourself to have great experiences that are going to enrich you, then you can’t possibly lose.” -Steve Jobs
11. “Sometimes life is going to hit you in the head with a brick. Don’t lose faith.” -Steve Jobs
12. “You can’t connect the dots looking forward you can only connect them looking backwards. You have to trust that the dots will somehow connect in your future.” -Steve Jobs
13 “I always advise people – Don’t wait! Do something when you are young, when you have nothing to lose, and keep that in mind.” -Steve Jobs
14. “When you grow up, you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader than that.” -Steve Jobs
15. “I think the things you most regret in life are things you didn’t do. What you really regret was never asking that girl to dance.” -Steve Jobs
16. “Don’t take it all too seriously. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away.” -Steve Jobs
17. “Your time is limited so don’t waste it living someone else’s life.” -Steve Jobs
18. “One way to remember who you are is to remember who your heroes are.” -Steve Jobs
19. “I want to put a ding in the universe.” -Steve Jobs
20. “Have the courage to follow your heart and intuition they somehow already know what you truly want to become.” –Steve Jobs
21. “The journey is the reward” -Steve Jobs
22. “So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.” -Steve Jobs
23. “Unfortunately, people are not rebelling against Microsoft. They don’t know any better.” -Steve Jobs
24. “My favourite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” -Steve Jobs
25. “That was one of the things that came out most clearly from this whole experience [with cancer]. I realized that I love my life. I really do. I’ve got the greatest family in the world, and I’ve got my work. And that’s pretty much all I do. I don’t socialise much or go to conferences. I love my family, and I love running Apple, and I love Pixar. And I get to do that. I’m very lucky.” -Steve Jobs
26. “I was lucky; I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20.” -Steve Jobs
27. “Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do. If you haven’t found it yet, keep looking and don’t settle. As with all matters of the heart, you will know when you find it.” -Steve Jobs
28. “I’ve been rejected, but I was still in love.” -Steve Jobs
29. “People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up.” -Steve Jobs
30. “If you don’t love it you’re going to fail.” -Steve Jobs
31. “If you really look at the ones that ended up, you know, being ‘successful’ in the eyes of society and the ones that didn’t, oftentimes, it’s the ones who were successful and loved what they did so they could persevere, you know, when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it?” -Steve Jobs
32. “I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love.” -Steve Jobs
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11 Steve Jobs’ Quotes on Death (Determination)
33. “No one wants to die. Even people who want to go to heaven don’t want to die to get there.” -Steve Jobs
34. “Without death, there would be very little progress.” -Steve Jobs
35. “When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.” -Steve Jobs
36. “If today were the last day of my life would I want to do what I am about to do today? And whenever the answer has been no for too many days in a row I know I need to change something.” -Steve Jobs
37. “I’ve always felt that death is the greatest invention of life. I’m sure that life evolved without death at first and found that without death, life didn’t work very well because it didn’t make room for the young.” -Steve Jobs
38. “Ever since I’ve had cancer, I’ve been thinking about it more. And I find myself believing a bit more. I kind of – maybe it’s ’cause I want to believe in an afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve accumulated. Somehow it lives on, but sometimes I think it’s just like an on-off switch. Click and you’re gone. And that’s why I don’t like putting on-off switches on Apple devices.” -Steve Jobs
39. “Death is the destination we all share. No one has ever escaped it and that is the as it should be because death is very likely the single best invention of life. Its life’s change agent, it clears out the old to make way for the new.” -Steve Jobs
40. “Remembering that I will be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death, leaving what is only truly important.” -Steve Jobs
41. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” -Steve Jobs
Top 9 Steve Jobs’ Quotes on Innovation
42. “I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.” -Steve Jobs
43. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.” -Steve Jobs
44. “Some mistakes will be made along that way and that’s good because at least some decisions are being made along the way.” -Steve Jobs
45. “Innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.” –Steve Jobs
46. “Innovation distinguishes between a leader and a follower.” -Steve Jobs
47. “The doers are the major thinkers. The people that really create the things that change this industry are both the thinker and doer in one person.” -Steve Jobs
48. “Customers form their opinions on quality from their own experience with the products or the services.” -Steve Jobs
49. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” -Steve Jobs
50. “People judge you on your performance, so focus on the outcome. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” -Steve Jobs
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5 Notable Steve Jobs’ Quotes on Leadership
51. “Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products.” -Steve Jobs
52. “My job is to say when something sucks rather than sugarcoat it.” -Steve Jobs
53. “My job is not to be easy on people. My job is to make them better.” -Steve Jobs
54. “Leadership is having a vision and being able to articulate that so the people around you can understand it.” -Steve Jobs
55. “The best managers are the great individual contributors who never ever want to be a manager but decide they have to be a manager because no one else is going to be able to do as good a job as them.” -Steve Jobs
56. “If you do the right things on the top line the bottom line will follow.” -Steve Jobs
7 Inspiring Steve Jobs Quotes on Hiring (Work)
57. “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” -Steve Jobs
58. “What I’m best at doing is finding a group of talented people and making things with them.” –Steve Jobs
59. “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” -Steve Jobs
60. “The secret of my success is that we have gone to exceptional lengths to hire the best people in the world. And when you’re in a field where the dynamic range is 25 to 1, boy, does it pay off.” -Steve Jobs
61. “The greatest people don’t need to be managed, what they need is a common vision.” -Steve Jobs
62. “The greatest people are self-managing – they don’t need to be managed. Once they know what to do, they’ll go figure out how to do it. What they need is a common vision. And that’s what leadership is: having a vision; being able to articulate that so the people around you can understand it; and getting a consensus on a common vision.” -Steve Jobs
63. “When you work with somebody that close and you go through experiences like the ones we went through, there’s a bond in life. Whatever hassles you have, there is a bond. And even though he may not be your best friend as time goes on, there’s still something that transcends even friendship, in a way.” -Steve Jobs
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10 Inspiring Steve Jobs’ Quotes on Design
64. “To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.” -Steve Jobs
65. “Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs
66. “Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” -Steve Jobs
67. “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” –Steve Jobs
68. “Quality is more important than quantity. One home run is much better than two doubles.” -Steve Jobs
69. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” –Steve Jobs
70. “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back.” -Steve Jobs
71. “A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” -Steve Jobs
72. “Every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.” -Steve Jobs
73. “You’ve got to start with the customer experience and work backward to the technology” -Steve Jobs
7 Famous Steve Jobs’ Quotes on Success
74. “You have to trust in something- life, destiny, your gut. Believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path.” -Steve Jobs
75. “What separates the successful entrepreneurs from the non-successful ones is pure perseverance.” -Steve Jobs
76. “You gotta act. And you’ve gotta be willing to fail, you gotta be ready to crash and burn, with people on the phone, with starting a company, with whatever. If you’re afraid of failing, you won’t get very far.” -Steve Jobs
77. “We figured even if we crash and burn, and lose everything, the experience will have been worth ten times the cost.” -Steve Jobs
78. “I think all of us need to be on guard against arrogance which knocks at the door whenever you’re successful.” -Steve Jobs
79. “If you act like you can do something, then it will work.” -Steve Jobs
80. “The ones that are successful were able to persevere when it got really tough because they loved what they did.” -Steve Jobs
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17 Must read Steve Jobs’ Quotes on Business & Work
81. “I don’t think about legacy much, I just think about being able to get up every day and go in and hang around these great people and hopefully create something that other people will love as much as we do.” -Steve Jobs
82. “You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.” -Steve Jobs
83. “I have been trained to think in units of time that are measured in several years. With what I’ve chosen to do with my life, you know, even a small thing takes a few years. To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that’s how I think.” -Steve Jobs
84. “Most of the time, we’re taking things. Neither you nor I made the clothes we wear; we don’t make the food or grow the foods we eat; we use a language that was developed by other people; we use another society’s mathematics. Very rarely do we get a chance to put something back into that pool. I think we have that opportunity now.” -Steve Jobs
85. “My model for business is The Beatles: They were four guys that kept each others’ negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts.” -Steve Jobs
86. “Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.” -Steve Jobs
87. “I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it.” -Steve Jobs
88. “If you are willing to work hard and ask lots of questions, you can learn business pretty fast.” -Steve Jobs
89. ‘The most powerful person in business is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” -Steve Jobs
90. “If you are willing to work hard and ask lots of questions, you can learn business pretty fast.” -Steve Jobs
91. “In business, if I knew earlier what I know now, I’d have probably done some things a lot better than I did, but I also would’ve probably done some other things a lot worse. But so what? It’s more important to be engaged in the present.” -Steve Jobs
92. “The smallest company in the world can look as large as the largest company on the web.” -Steve Jobs
93. “When companies get bigger they try to replicate their success. But they assume their magic came from process.” -Steve Jobs
94. “If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.” -Steve Jobs
95. “I hate it when people call themselves ‘entrepreneurs’ when what they’re really trying to do is launch a start-up and then sell or go public, so they can cash in and move on.” -Steve Jobs
96. “More important than building a product, we are in the process of architecting a company that will hopefully be much more incredible; the total will be much more incredible than the sum of its parts.” -Steve Jobs
97. “What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” -Steve Jobs
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11 Steve Jobs Quotes’ on Technology, Internet and the Computer.
98. “What we’re trying to do is remove the barrier of having to learn how to use a computer.” -Steve Jobs
99. “We did iTunes because we all love music. We made what we thought was the best jukebox in iTunes. Then we all wanted to carry our whole music libraries around with us. The team worked really hard. And the reason that they worked so hard is because we all wanted one. You know? I mean, the first few hundred customers were us.” -Steve Jobs
100. “Learning to program teaches you how to think. Computer science is a liberal art.” -Steve Jobs
101. “We’re going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.” -Steve Jobs
102. “A computer is the most incredible tool we’ve ever seen. It can be a writing tool, a communications center, a super calculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.” -Steve Jobs
103. “Right now, computers make our lives easier. They do work for us in fractions of a second that would take us hours. They increase the quality of life, some of that by simply automating drudgery and some of that by broadening our possibilities. As things progress, they’ll be doing more and more for us.” -Steve Jobs
104. “Humans are tool builders. We create things to amplify ourselves. The computer will rank at the top – it’s the most awesome tool ever.” -Steve Jobs
105. “What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.” –Steve Jobs
106. “We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.” -Steve Jobs
107. “The point is that tools are always going to be used for certain things we don’t find personally pleasing. And it’s ultimately the wisdom of people, not the tools themselves, that is going to determine whether or not these things are used in positive, productive ways.” -Steve Jobs
108. “My philosophy is that everything starts with a great product. So, you know, I obviously believed in listening to customers, but customers can’t tell you about the next breakthrough that’s going to happen next year that’s going the change the whole industry. So you have to listen very carefully. But then you have to go and sort of stow away – you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough.” -Steve Jobs
109. “You’ve got to start with the customer experience and work backward to the technology.” -Steve Jobs
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9 Steve Jobs’ Quotes about Hard Work & Discipline (SUCCESS)
110. “It’s hard to tell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: If they don’t really want to build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up.” -Steve Jobs
111. “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” -Steve Jobs
112. “I’ve read something that Bill Gates said about six months ago. He said, ‘I worked really, really hard in my 20s.’ And I know what he means because I worked really, really hard in my 20s too. Literally, you know, 7 days a week, a lot of hours every day. And it actually is a wonderful thing to do, because you can get a lot done. But you can’t do it forever, and you don’t want to do it forever, and you have to come up with ways of figuring out what the most important things are and working with other people even more.” -Steve Jobs
113. “Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. […] It’s not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. […] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.” -Steve Jobs
114. “Don’t settle, as with all matters of the heart you’ll know when you find it” -Steve Jobs
115. “A lot of people think big business in America is a bad thing. I think it’s a really good thing. Most people in business are ethical, hard-working, good people. And it’s a meritocracy.” -Steve Jobs
116. “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.” -Steve Jobs
117. “You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.” -Steve Jobs
118. “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.” -Steve Jobs
119. “I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.” -Steve Jobs
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